drawing by Stan Simpson In grocery stores and food markets, 2010 will bring a new consumer reality—or, rather, a continuance of the new reality that began with the economic downturn of late 2008.
More people will continue to cut down on meals at restaurants and opt to cook at home, where more homemakers will evolve from "food assemblers" to actual cooks.
Consumers will display less brand loyalty and be more willing to switch back and forth based on sale prices.
And more of us will discover and patronize the burgeoning "big box" grocery store formats like Save-A-Lot, Grocery Outlet, and ALDI source
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